touché! is the most awarded
media agency in the country
over the past 5 years.

News

  • 2017.05.30

    Tourisme Montréal once again trusts touché! for its media planning and buying, extending the business relationship began at the end of 2011. The media agency wins the RFP after a process led by a selection committee composed of members of the board of directors and the marketing department of Tourisme Montréal.

  • 2017.05.09

    "touché! won the Québec Original RFP for the media planning and buying mandate. The touché! team has succeeded in distinguishing itself through their vision and demonstration of the expertise needed to achieve their objectives," said Sébastien Viau, Vice-President, Marketing, Alliance.

the agency

Fueled by Data.
Driven by Creativity.

Data modelling, research and insights

Recherche Insight Modelisation  Touche14411

We study, measure and analyze data in order to know the different habits of consumers. We then look for the best insights to align our strategy in order to better reach your target. We create powerful emotional connections with your consumers and maximize business results.

  • Transforming raw data into tangible information
  • Analysis and discovery of audience insights
  • Research and point of view
  • Mix Media Attribution modelling and econometrics
  • Expertise of analytical tools such as Vividata, Nielsen, BBM, Pathmatics, comScore, Google Analytics, emarketer, etc.

Multi-channel strategy and planning

Strategie Planification Multicanal Touche14133

Strategy is at the heart of every project, fueled by data, amplified by our platform specialists and optimized by OMG buying power. Our dedicated team of strategists aim to better understand the business challenges of our clients, simplify an increasingly complex world and offer solutions that maximize business results.

  • Unique point of contact for our clients
  • Use of data to build  innovative, creative and effective strategies
  • Selection of the most relevant channels and contexts to convey the messages and achieve the desired results
  • Development of media plans tailored to the specific needs of our clients and their industries

Media buying and negotiation

170302 Motus Touche13491

Responsible for bringing campaigns to life on all media platforms and devices, our team of specialists use Omnicom's buying power and state-of-the-art tools to maximize our client’s business outcomes. They negotiate, buy and optimize our clients' investments in digital media, search engines (SEM / SEO), social media, programmatic, display, out of home, print, audio and video. The expertise of our specialists and their in-depth knowledge of the platforms provide our clients superior returns.

  • In-depth knowledge of the various media platforms
  • Team of specialists (social media, search engine marketing, performance and e-commerce, video and audio)
  • Buying and negotiation, supported by the OMG buying power
  • Selection of media partners, tactics and content
  • Campaign implementation, management and optimization
  • Rigorous management of media investments

Media creativity and innovation

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The entire organization is driven by creativity. We are proactive and bold, paving the way, creating new media and facing change through a desire to go further, reinvent ourselves again and again for the greater benefit of our clients and to make their brands stand out.

  • Organization of a week of creativity
  • Light Committee to encourage creativity
  • Workshops and training on innovations

Reporting, analysis and optimization

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The Marketing Science group sheds light on our client's strategies and consumer insights. They analyze, automate and visualize campaign results on our real-time dashboards based on our client’s performance indicators. They are responsible for identifying audiences that are most relevant through our data management platform.

  • Manage analysis tools such as our data management platform (DMP) to segment audiences
  • Presentation of campaign results and visualization of dashboards in real time
  • Transform a large quantity of metrics into actionable optimization opportunities
  • Frequency optimization and reduction of duplication and potential waste 
  • Tagging strategy to establish the measurement plan

Thought leadership

Leadership Eclaire Touche14344

Our teams are constantly on the lookout for new products and new technologies relevant for our clients. We anticipate the unexpected. We guide and accompany our clients in an increasingly complex world to recommend the most appropriate solutions that will meet their needs.

  • Points of view on innovations
  • Training sessions and support
  • Consultation on ad and marketing technology platforms
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The numbers talk
for themselves

23117425546

delivered impressions in the last month

the community

Far more than
just colleagues

a comforting moment after a big day at work
a quick ukulele lesson
during our lunch hour, if it’s sunny outside, we'll play a game of pétanque
our new mural by Jason Wasserman
introduction of the recognition wall
office triplets
the annual sugar shack team activity

our family is expanding and we currently have 5 positions to fill

join the team
discover our culture