agency in the world for a second year in a row
according to WARC.
Touché! is the 5th most awarded agency in the world according to the latest WARC Media 100 ranking.
Touché! is therefore part of the top5 for a second consecutive year and top10 for a third consecutive year.
Also, its Digital Window Shopping campaign for Sport Chek ranked 4th in the most rewarded campaign in the world ranking.
The WARC Media 100 is a ranking of the world’s most awarded campaigns and companies for media. It tracks the results of media award shows around the world, and acts as a benchmark for media excellence, allowing marketers to compare their performance with that of their peers.
Karine Courtemanche Becomes Chief Executive Officer of PHD and Touché! Canada
After 10 years as President of Touché! and Omnicom Media Group Montreal, Karine Courtemanche has been named CEO of two of Omnicom Media Group’s national agencies, PHD and Touché! Canada.
Courtemanche has been a member of OMG Canada’s leadership team since OMG acquired Touché! in 2004. As President of Touché!’s Montreal and Toronto offices, she was tasked with overseeing all of OMG’s brands in Quebec. In addition to this role, she is now responsible for PHD’s Canadian agencies.
“I’m extremely proud to be part of an organization which consistently supports the growth and development of its employees. My last 15 years with OMG have been a truly inspiring and rewarding journey.” explains Courtemanche. “2020 will no doubt bring its share of stimulating challenges, with a primary focus on the growth of our brands in the Toronto market.”
Courtemanche will now spend most of her time in Toronto, with Caroline Moul leading PHD Canada as President and Alain Desormiers leading Omnicom Media Group’s Quebec agencies, including Touché!, which he founded 25 years ago.
As her predecessor and mentor, Desormiers says it was “100% clear in my mind that Karine was the most competent candidate to step into the shoes of the CEO of PHD and Touché!. Extremely business savvy, Karine is well positioned to propel these two major agencies and their 450 employees to the top of their league.”
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