2nd most awarded
agency in the world.
The Canadian media scene may be reaching a turning point, but VIA Rail and Touché! have demonstrated that investing in local media can still yield excellent results, all while supporting local newsrooms. With the Love the Way campaign, the media agency and the advertiser rethought their media buying strategy to adapt to the new realities of content creators and publishers.
As one of the most acclaimed advertisers both domestically and internationally in recent years, VIA Rail was seeking a new way to demonstrate its expertise in innovative and responsible strategies for the Canadian market. In collaboration with the Touché! strategy team, VIA Rail launched Love the Way in the summer of 2018 to increase its brand visibility and boost ticket sales. What set the campaign apart? 80% of advertising investments for the Ontario and Quebec markets were allocated to the digital platforms of local content creators and publishers. That’s a leap of 25 percentage points compared to a similar period and media budget in 2018.
This campaign is the fruit of Touché!’s efforts to privilege responsible media buying. The agency believes it is vital to support local publishers who are developing rich and relevant content for Canadians. This is why it works with its clients to re-examine their advertising policies and consider innovative solutions that will benefit everyone involved.
On the heels of the successes of 2018 and 2019, VIA Rail and Touché! have a similar strategy in the works for 2020.
Touché! wins Bronze at the Media Agency of the Year gala, by Strategy Magazine.
It is the fourth time in five years that the agency is in the top 3.
The jury's decision was based on the strategic, innovative and creative distinctiveness of the campaigns realized by the media agencies over the last year.
With creativity at the heart of everything we do, we take pride in this recognition from our industry peers.
Looking at the cases submitted, this recognition particularly highlights our strength in digital media and our ability to leverage data to inspire our strategies and contribute to the business performance of our clients.
Fueled by Data.
Driven by Creativity.
and insights Multi-channel strategy
and planning Media buying
and negotiation Media creativity
and innovation Reporting,
and optimization Thought
Data modelling, research and insights
Multi-channel strategy and planning
Media buying and negotiation
Media creativity and innovation
Reporting, analysis and optimization
The numbers speak
Revenues generated each months for our clients