Despite the growing fragmentation of video content offerings, television continues to play a central role in Canadian households. The 2024-2025 season looks promising, with numerous new shows, highly anticipated returns, finales, spin-offs of classics, and much more that are sure to captivate Canadians!

Viewing habits are evolving, with a noticeable trend toward delayed viewing, especially for drama series. However, certain shows like "Le Tricheur" continue to stand out for their live popularity. Sunday evenings also remain a prime time for family variety shows, where live broadcasting retains its magic.

Québec's Programming

Speaking of magic, viewers' passion for their favorite shows has even led to the revival of the series "Nuit blanche." Thanks to a petition supported by its loyal audience and the involvement of many industry players, "Nuit blanche" will make a comeback this fall with a second season on Séries Plus. This is also about supporting local media!

Young people (18-24 years old) are also tuning in. Although they watch less television, they are still very present in reality shows such as "Sortez-moi d'ici," "Survivor," "Occupation double," "Révolution," as well as on sports channels.

For all types of purchases, our audio-video specialist team always ensures the perfect balance between flagship shows, new releases, and special formats to maximize investments and campaign reach.

This fall, TVA will surprise us with "Les Armes," a gripping series that will immerse us in the world of the military, a theme rarely explored in Quebec series. Radio-Canada also catches our attention with its investigative series "Dumas," a favorite of our audio-video investment team. Don't miss "Quel talent!," the Quebec version of "Canada’s Got Talent" on Noovo. Télé-Québec, on the other hand, is offering its first adventure competition with "Épique." Exciting television opportunities are emerging across the province.

And of course, the evening of December 31, 2024, with the traditional "Bye Bye," remains a must-see and a unique opportunity to reach 4.6 million viewers, representing 61% of the province, or the equivalent of 27 Taylor Swift concerts in a fully packed Bell Centre!

English Canada Programming

On the anglophone side, many changes are expected. The arrival of Amazon in the field of hockey broadcasting in Canada and Rogers' acquisition of broadcasting rights for various American stations and shows like HGTV, Food Network, and Discovery, will certainly reshape the Canadian television landscape.

Anglophone broadcasters continue to showcase their major successes while introducing new and original content. New versions of classics like "Matlock" (Global), sequels such as "George & Mandy’s First Marriage" (CTV), and spin-offs like "NCIS: Origins" (Global) are on the way. However, the dramatic newcomer to watch, in our opinion, is "Brilliant Mind" (City). It's also worth noting for "Blue Bloods" fans that the series will bid farewell this year after 14 seasons.

Finally, the Super Bowl in February remains an unmissable event, still bringing Canadians together around their TVs. In English-speaking Canada, this major event attracts nearly 5.6 million viewers. Whether you're a sports fan or just curious about the halftime show, it's an opportunity not to be missed to integrate your brands.

No matter the target audience you're aiming for, television remains the most effective medium in a media mix strategy to create and maintain brand awareness.